VITAL STATISTICS
Age: 38
Where born: Salt Lake City
Family: Wife, Lori; sons, Walker and Buzzy.
Education: B.S., University of Utah
Primary products: Ford and Honda automobiles.
Primary markets: Davis and Salt Lake counties, Intermountain West.
Number of employees: 87.
Annual sales: $68 million.
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PERSONALITY PROFILE
First "real" job: Laborer for M.C. Green Construction Co.
Management style: Always hire the best possible people for the position, then get out of their way and let them do their job.
Strategy for success: Provide the best customer service by understanding the customers' needs and feelings. Provide fair and consistent service.