The Hershey Company announced Tuesday that it will be releasing a new Reese’s cup that will be all-peanut butter and no chocolate.
- The announcement came on National Peanut Butter Day.
- It will be called the Reese’s Ultimate Peanut Butter Lovers Cup.
- The new cup is only available for a limited time, though.
Details
- The new cup will cost $1.09 for a normal size. The king-size cup will cost $1.79.
- There will also be a pack of miniature sizes available for $4.09
- The new cup will be available for purchase in April, per People magazine.
Key quote
Margo McIlvaine, Reese’s brand manager, said in a press release: “While launching a Reese’s Cup with absolutely no chocolate might come as a shock, we’re giving the truest peanut butter fans something to go wild about. The frenzy that comes with changing an icon like the Reese’s Cup is real — but you can still enjoy the classic plus get more peanut butter flavor with a new option that’s every peanut butter lover’s dream!”
Flashback
Per the New York Post, the company released a similar cup in 2019 and 2020 called the Peanut Butter Lovers Cup. But that version of the cup had extra peanut butter on top of the normal cup. So there was still chocolate with that one.